Branding can only do so much

“We can go for a name change. But if you want to tell your customers that you have a new and improved offering, then the services have to be new and better”

Romesh Sobti, CEO, IndusInd Bank
answering a journalist on whether the company will go in for a rebranding exercise as a part of his 3-year strategy to revitalize the bank and make it competitive.

Wisdom or common sense?