Service Design in a line

31volts, a Netherlands based Service Design firm recently invited practioners to define Service Design in a line. Some entries that I like:

Good service design is the process of deliberately crafting our experience and delivery of services, to make them more valuable for the people that use and provide them. – Nick Marsh

Service designers work with companies and governments to orchestrate their encounters with people. – Jeff Howard

 Read all the enteries here.

“Hopefully we’ll end up with a diverse list of examples that help out in those elevator rides or in the moments when someone at the bar asks you what you do for a living…”

:-)