DESIGN is the new TECHNOLOGY

A presentation I recently gave at the MIT Institute of Design, Pune to the students of their PG course in Design Management.

Touchpoint: Service Design Journal

I just got my copy of Touchpoint. It is supposedly the ‘first ever’ Service Design Journal, published by the Service Design Network. The content is very interesting, but a bit ‘Journal’ like. It has interviews with Service Designers, case studies, articles on methods of service design and much more.

You can get a subscription here.

Service Design in a line

31volts, a Netherlands based Service Design firm recently invited practioners to define Service Design in a line. Some entries that I like:

Good service design is the process of deliberately crafting our experience and delivery of services, to make them more valuable for the people that use and provide them. – Nick Marsh

Service designers work with companies and governments to orchestrate their encounters with people. – Jeff Howard

 Read all the enteries here.

“Hopefully we’ll end up with a diverse list of examples that help out in those elevator rides or in the moments when someone at the bar asks you what you do for a living…”

:-)